Arts and Humanities Council of Montgomery County (AHCMC)

Professional Development


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UPCOMING PROGRAMS

  • Professional Devleopment program for FY18 have all been completed. FY19 programs will be announced in August, 2018
  • Check Upcoming Programs on Eventbrite.


TYPES OF PROGRAMMING

Marketing Managers Forum
The Forum is an informal gathering of marketing managers from across Montgomery County to discuss the trends, opportunities and technologies in today's marketing environment. The Forums are held during lunch at local restaurants and participants are encouraged to purchase a meal or snack.

Workshops - Workshops are 1.5 - 2 hours long, featuring regional experts in marketing and communications. These workshops are designed to provide you with new tools to engage with your audiences and understand the best practices and procedures to expand your reach.

Seminars - Seminars are 4 - 6 hour intensives on a specific topic. This program functions as a mini-conference with multiple lectures, possible breakout sessions and in-depth learning.  


RESOURCES

EXAMPLES OF PAST PROGRAMS


Marketing Workshop: Building a Website Start to Finish

Insights from an industry leader on the process of building you online persona
Led by Jen Buzzell, Director of Marketing, Signature Theatre

 


Marketing Seminar: The Pricing Toolbox

The psychology behind ticket pricing and how to leverage it for increased sales
Led by Timmy Metzner, Senior Consultant, JCA Arts Marketing & The Pricing Institute  

 

power2give.org Workshop

Creating a Successful Crowdfunding Campaign
Led by Dianne Debicella, Senior Program Director for Fiscal Sponsorship
at Fractured Atlas

 

Individual Artist Workshop

Understanding and Leveraging Fiscal Sponsorship for Increased Funding
Led by Dianne Debicella, Senior Program Director for Fiscal Sponsorship
at Fractured Atlas

 

 

Marketing Workshop

Google Analytics 201: Sales Funnels
Led by Austin Auclare, Associate Marketing Director, Shakespeare Theatre Company

 


Marketing Forum

Facebook Ads, Digital ROI, and Socialmedia Contests
Led by Steven Dawsoni, Marketing Manager, Woolly Mammoth Theatre

 

 
Marketing Workshop

Market Research: Customers are King! Survey's and Audience Understanding
Led by Jen Buzzell, Director of Marketing, Signature Theatre.

 


Marketing Forum

National Arts Marketing Project Trends and Takeaways
December, 2014 at 12:00PM
Led by Joe Frandoni, AHCMC



Marketing Workshop

Segmenting Your Market with Buyer Personas
Wokshop Presented by Jon-Mikel Bailey, President of Wood Street Inc. A premier local web deisgn and development firm based in Fredrick, Maryland. Learn more and see presentation notes 
HERE. 

 


Marketing Forum

Strategic Media Relations
Led by Mia Cortez of Adventure Theatre-MTC

 Marketing Workshop

Creating and Compiling Engaging Video Content
Led by Erica Ginsberg, Executive Director of Docs in Progress.

 



Marketing Workshop
Google Analytics Bootcamp
Led by David Dombrosky, Chief Marketing Officer of Instant Encore.

 




Marketing Forum

Behind the News: Learn what attracts and annoys journalists
Forum Leader, Mia Cortez, former Montgomery County Gazette reporter.

 DOWNLOAD THE PRESS RELEASE TEMPLATE AND RECOMMENDATIONS HERE.

 


Marketing Seminar

Strategic Marketing for Real Organizations
Ximena Varela, Associate Professor of Arts Management at American University, led an incredible interactive seminar designed to help participants craft a strategic marketing plan.
DOWNLOAD THE ROAD MAP HERE. 
 

Marketing Forum

How to Run a Social Media Contest
January 25, 2013 
Forum Leader, Derek Johnson, BSO at Strathmore 

 

801 Ellsworth Drive
Silver Spring, MD 20910
T: 301-565-3805 | F: 301-565-3809

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