Cooperative Advertising
Current Ad Opportunity:
Updated 07/19/2024
Reservations are now open for the Sept/Oct Bethesda Magazine Print Issue. This is a fantastic opportunity to highlight upcoming performances, events, and classes.
E-mail me by Wednesday, July 24 to reserve your ad.
Example: View last year’s advertorial here
Deadlines:
- Reserve Ad by: 07/24/2024
- Photo and Copy Due: 07/29/2024
- Distributed: 08/26/2024
Pricing:
- Small Advertorial (business card) – $305
- Quarter Page Advertorial – $585
- Half Page Advertorial – $1,165
- Full Page Advertorial – $2,285
*Cooperative advertising is a program of MarketPower. In order to participate, you must renew your MarketPower subscription for FY25 (July 2024 – June 2025). You can renew for FY25 here.
COOPERATIVE AD PARTNERS
The Washington Post – 50% off of cooperative advertising in the Post’s Montgomery County Local Living section. We also run cooperative ads in the Post’s Summer Camp Guide and the Weekend Section’s Summer Concert Guide.
- Pricing and Ad Specs – COMING SOON!
MoCo360 (FKA Bethesda Magazine) – 50% off of cooperative print advertising in the four most popular issues of Bethesda Magazine: Sept/Oct, Nov/Dec, March/April, May/June) and 50% off of digital advertising opportunities for Bethesda Beat distributed monthly.
- Pricing and Ad Specs – Click Here
MoCo360 Digital Remnant Ad Pricing:
Digital remnants are available the last week of the month for the upcoming month. Example, digital remnants for August would be released the last week in July. They are first come first served. Participants MSUT be MarketPower subscribers.
Website Run of site Banner/Medium Rectangle ads: These ads (medium rectangles and leaderboards) run on virtually every page of MoCo360.com, including all MoCo pages.
- On average, these ads get 120,000 ad impressions per month.
- Run of ad: 1 month
- Discounted price for MarketPower Subscribers: $650 (regular price: $1,275)
MoCo360 Sponsored Content ads: These ads appear in MoCo360, both online and in the MoCo360 daily newsletter with more than 10,000 opt-in subscribers.
- Sponsored Content ads consist of a headline, a brief description and a photo—and they link to content on the advertiser’s web site.
- Run of ad: 1 week (Monday through Sunday)
- Discounted price for MarketPower Subscribers: $650 (regular price: $1,275)
Special Offer Emails: These dedicated promotional emails are sent to an opt-in list of more than 24,000 on Tuesdays, Thursdays and Saturdays.
- On average, the emails have an 18 percent open rate.
- Discounted price for arts organizations: $750 per email (regular price: $1,175)
EXAMPLE COOPERATIVE ADS
| MoCo 360 (FKA Bethesda Magazine) | Washington Post |
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UPCOMING DEADLINES
| Cooperative AD | RSVPs Due | Ad Materials Due | Distribution Date |
| Bethesda Magazine Sep./Oct. Issue | Jul. 2023 | Jul. 2023 | Aug. 2023 |
| Washington Post Local Living Fall Arts Preview | TBD | TBD | TBD |
| Bethesda Magazine Nov./Dec. Issue | Aug. 2023 |
Aug. 2023 |
Oct. 2023 |
| Washington Post Local Living Holiday Arts Preview | TBD | TBD | TBD |
| Washington Post Magazine Holiday Arts Issue |
TBD | TBD | TBD |
| Washington Post Summer Camp Guide 1 | TBD | TBD | TBD |
| Bethesda Magazine Mar./Apr. Issue | Mid-Dec. 2023 |
Early-Jan. 2024 |
Late-Feb. 2024 |
| Washington Post Summer Camp Guide 2 |
TBD | TBD | TBD |
| Washington Post Local Living Spring Arts Preview | TBD | TBD | TBD |
| Washington Post Magazine Spring Arts Preview | TBD | TBD | TBD |
| Bethesda Magazine May/June | Early-March. 2024 | Mid-March. 2024 | Late-Apr. 2024 |
| Washington Post Weekend – Summer Concert Guide Black and White | TBD | TBD | TBD |