Last post, I talked about how building relationships with journalists and bloggers is crucial to a successful pitch, but what does that pitch actually look like? How do pick to whom you will send your pitch?... Read More

So you want to pitch to a blogger. Great! You’re hip to the times and ready to open some new channels. The important thing to remember here is that new media is all about relationships.... Read More

Chances are, most of you already have some sort of social media presence for your organization. It is important to consider, however, that there is a big difference between personal and professional use of social... Read More